G R A P H I C D E S I G N
For this project, I created a package design for an emotion, and the emotion I chose was fear. My concept was that fear is a beverage, and people drink it to experience different levels of fear. The levels range from one to thirteen, one being the least intense and thirteen the most intense. Each of the thirteen containers have different designs on them, and as the level increases, the more tree-like the container becomes.
I then created an ad for the product to show what the beverage looks like and to show how the level thirteen container opens.